2 Restricted-Industry Media Buyer Hires for Aiminity (Saved $54K/Year)

Snapshot:

Business: Cannabis & Restricted-Industry Media Buying Agency

Roles Hired: Media Buyers (2 hires)

Objective: Hire client-facing media buyers with restricted-industry experience while improving support coverage for U.S. West Coast clients.

Outcome: 2 direct hires placed in less than 1 month. $54,000 saved annually while expanding operations into LATAM and strengthening client communication.

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The Problem:

Aiminity works in cannabis and related restricted-industry products, and already had a large outsourced media buying team in Europe. That created two gaps. First, they needed media buyers comfortable communicating directly with clients, not just executing in the background. Second, those buyers had to understand restricted industries, since running paid traffic for cannabis brands isn’t the same as standard media buying. And because their team was entirely Europe-based, they struggled to support clients on the U.S. West Coast, where the time difference made real-time communication difficult.

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The Strategy:

We mapped both direct and indirect competitors to find media buyers with the right background: people who’d freelanced or worked specifically for cannabis brands, or who otherwise had restricted-industry experience. On top of the technical fit, the non-negotiable filter was client communication; they had to be comfortable being a point of contact, not just a buyer. We sourced in LATAM, which solved the time-zone problem at the same time by putting team members in better alignment with West Coast clients.

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The Result:

In less than a month, we delivered two mid-level-to-senior media buyers with restricted-industry experience who were comfortable owning client communication. The shortlist was strong enough that Aiminity chose to hire a second buyer they hadn’t originally planned on. Beyond the hires themselves, it expanded their operations into LATAM and finally gave them team members who could communicate with West Coast clients in real time, closing a gap their Europe-only team couldn’t.

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Why It Works:

Media buying experience alone wasn't enough for this role.

Aiminity needed professionals who understood restricted industries, could communicate directly with clients, and were available during U.S. business hours. Finding all three qualities in one candidate significantly narrows the talent pool. ⚡

By targeting media buyers with cannabis and compliance-sensitive advertising experience and sourcing from LATAM, Zabota solved both the expertise gap and the time-zone challenge at the same time. 🚀

The result was more than two hires. Aiminity gained client-facing operators who could support West Coast accounts in real time and expanded their operational footprint beyond Europe for the first time. 📈

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