3 Strategic Hires for Peptide Marketing (Saved $75K/Year)

Snapshot:

Business: Peptide Marketing (Marketing Agency)

Roles Hired: Google Media Buyer, Account Managers (2 hires)

Objective: Build a client-facing operations team and hire a media buyer with experience running paid traffic in regulated industries.

Outcome: 3 direct hires placed. $75,000 saved annually while freeing the founders to focus on growth and client acquisition.

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The Problem:

Peptide Marketing was growing fast and signing new clients, but the founders were the bottleneck. They were still personally managing client accounts and communication, which meant every new client added more weight to their own plates instead of freeing them to go win the next one. To keep scaling, they needed someone they could fully trust to own client relationships and take that work off the founders entirely.

The second need was harder. Selling peptides means running paid traffic in a heavily regulated, restricted space, so a standard Google media buyer wouldnt cut it. They needed someone who had actually run ads inside regulated and compliance-sensitive industries and knew how to operate within those rules without getting accounts shut down.

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The Strategy:

For the Account Manager, we sourced from LATAM specifically for the time-zone overlap. Client communication doesn’t always happen inside neat working hours; sometimes an AM has to hop on a call a little late or turn something around in real time. Being aligned to the clients time zone is non-negotiable for that role, so LATAM was the obvious play.

For the Google Media Buyer, we focused on Brazil. It has a deep pool of operators with affiliate and restricted-industry experience, which is exactly the background needed to run paid traffic in a compliance-heavy vertical like peptides. We screened specifically for proven experience advertising inside regulated spaces, not just general Google Ads competency.

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The Result:

Two hires, both ready to roll with minimal ramp. The Account Manager took client communication and account management off the founders; plates, and the Media Buyer brought regulated-industry experience that translated immediately. With fulfillment and day-to-day client management handled, the founders got their time back to focus on what actually grows the business: closing new clients and scaling.

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Why It Works:

Hiring for agencies isn't just about filling seats — it's about removing bottlenecks.

An Account Manager who can own client communication. A Media Buyer who understands compliance-heavy advertising. The right hires create leverage, not additional management work. ⚡

By sourcing from LATAM and Brazil while vetting specifically for regulated-industry experience, Zabota delivered professionals who could contribute immediately instead of requiring months of training. 🚀

The result is a leaner operation where founders spend less time managing accounts and more time doing what drives growth: winning new clients and scaling the business. 📈

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