Two Account Managers in Under 3 Weeks: Remote Team Built for E-Commerce Email Agency (Saved $104K/Year)

Snapshot:

Business: E-commerce Email Marketing Agency (Adsumo Digital)

‍Roles Hired: 2 Account Managers with strong copywriting skills

‍Objective: Build client management capacity (relationship ownership + content execution) without local payroll bloat.

‍Outcome: Two direct hires placed in under 3 weeks total; founder gains bandwidth for strategy and sales; margin protected with mid-market comp.

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The Problem:

Adsumo Digital was scaling client accounts fast, but Michael was stuck in the weeds: managing client check-ins, writing campaign briefs, and handling content revisions personally.

Local Account Manager candidates either lacked copywriting chops or commanded salaries that would kill the agency's margin. Freelancers brought inconsistency.

The mandate: hire full-time Account Managers who could own client relationships and execute high-quality copy when needed.‍

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The Strategy:

Zabota ran the Direct-Hire Sprint:

1. Role & Pod Definition – We mapped the role: client communication + strategic account management + hands-on copywriting for email campaigns and flows.
   
   
2. Geo Targeting (EU + LATAM) – We sourced candidates with agency experience, proven client management, and strong writing portfolios.
   
   
3. Signal-Based Vetting – Beyond resumes: writing samples, client scenario tests, ownership markers; only A-player finalists reached Michael's calendar.
   
   
4. Direct Hire, Zero Markup – Adsumo hired directly (no payroll middleman), backed by our 90-day free replacement guarantee.

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The Hire

Region: Europe
Roles:

• Account Manager (with copywriting skills)
• Account Manager (with copywriting skills)

Time-to-Hire: Less than 3 weeks total

‍Model: Full-time, direct hire; no ongoing % of wages

Results:

Payroll Efficiency: $104,000/year saved vs. equivalent local hires, while maintaining high-level client communication and content execution.

‍Founder Leverage: Michael steps out of daily client management and copywriting. Time reinvested into business development and strategic partnerships.

Client Capacity: Two Account Managers doubled client management bandwidth and increased campaign turnaround speed without adding operational overhead.

Quality & Consistency: Same-day client responses, cleaner campaign execution, and stronger client retention driven by dedicated AM ownership.

System Installed: A repeatable direct-hire track (targeted sourcing → structured vetting → shortlist → plug-in onboarding) now used to scale additional roles as the agency grows.

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Why It Works

At Zabota, we place mid-market operators, not VAs, not overpriced local hires. By sourcing in Europe, founders get senior, client-ready talent at a sustainable compensation. The result: capability, culture, and profit.