Google Ads PPC Specialist from Spain for Addiction Center Advertising (Saved $42k/Year)

Snapshot:

‍Business: Healthcare Marketing Agency (Addiction Center Advertising)

‍Role Hired: Google Ads PPC Specialist — sourced from Spain

‍Objective: Scale paid advertising operations with an expert

‍Outcome: Google Ads professional placed in under 2 weeks; operational from day one

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The Problem:

Addiction Center Advertising helps treatment centers and recovery programs acquire patients through sophisticated digital advertising strategies.

But as client demand grew, Kelly hit a ceiling. Managing Google Ads campaigns at scale required specialized expertise that was hard to find and expensive to keep.

U.S.-based PPC specialists with real Google Ads mastery command $70K–$90K+ salaries. Freelancers on Upwork couldn't provide the consistency, strategic thinking, or platform expertise needed for healthcare compliance and performance marketing.

The goal: hire a senior Google Ads specialist who understood the platform at a deep level, could operate independently from day one, and wouldn't drain profit margins.

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The Strategy:

Zabota ran the Direct-Hire Sprint:

1. Role & Expertise Mapping – We defined the function: Google Ads campaign buildout and optimization, healthcare advertising compliance, conversion tracking and analytics setup.
   
   
2. Geo Targeting (Spain) – We sourced for native or fluent English, prior experience at Google or top-tier digital agencies, proven track record managing 5/6-figure monthly ad budgets.
   
   
3. LinkedIn Headhunting – We identified specialists already working in performance marketing roles, targeted profiles, and reached out directly with a compelling opportunity.
   
   
4. Signal-Based Vetting – Beyond resumes: we validated hands-on platform expertise through technical scenario questions, reviewed campaign examples and performance data, tested strategic thinking with real client challenges.

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The Hire:

Region: Spain
Role: Google Ads PPC Specialist
Time-to-Hire: Less than 2 weeks
Model: Full-time, direct hire; no ongoing percentage of wages

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Results:

Payroll Efficiency: $42,000/year saved vs. equivalent U.S. Google Ads specialist

Immediate Impact: Kelly's testimonial says it all: "Sebastian is a god. Barely needs any training. Already dialed." The hire was operationally productive from week one, no hand-holding required.

Client Capacity Unlocked: Kelly reclaimed bandwidth previously spent managing campaigns in-house. Hours reinvested into client acquisition, strategy development, and scaling agency operations.

System Installed: A repeatable direct-hire playbook (LinkedIn headhunting → technical vetting → direct placement) now ready to scale additional media buying, analytics, and client success roles as Addiction Center Advertising continues growing.

Why It Works:

At Zabota, we place mid-market operators, not overpriced local hires.

By sourcing in Spain and headhunting through LinkedIn, healthcare marketing agencies get senior, platform-certified specialists at sustainable compensation.