Growth Edge Offloaded Google Strategy with 10-Year Media Pro

Business: Ecommerce Growth & Performance Agency

Role Hired:

Google Media Buyer

Result:

Cofounder offloaded strategy + execution, regained hours weekly

The Problem:

One of the cofounders was stuck deep inside Google Ads — building strategy, managing budgets, optimizing campaigns.
It wasn’t sustainable. Client results were fine, but founder bandwidth was shot. Creative and strategic energy was split. Growth stalled because no one else could own the channel.

The Strategy:

We placed a senior Google Media Buyer with 10 years of ecommerce experience — fluent in shopping, search, and performance max. They took full control of campaign strategy, hands-on execution, and performance reporting — so the cofounder could step back completely.

The Google channel is now fully owned. Performance remains sharp, delivery is consistent, and the cofounder is out of the weeds — free to focus on high-leverage work and client growth. No burnout. No delivery risk. Just clean, professional execution.