Executive Assistant Hire from Colombia for Valuetainment (Save $58k/Year)

Snapshot:
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Business: Media Company & Entrepreneurship Education Platform (Valuetainment)

‍Role Hired: Executive Assistant — sourced from Colombia

‍Objective: Free up the business coach's time by delegating content, sales, and administrative tasks

‍Outcome: Direct hire placed in under 3 weeks; operational efficiency increased

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The Problem:

Valuetainment has built a thriving media empire serving entrepreneurs, founders, and business leaders since 2013.

But growth created a bottleneck. A senior business coach at Valuetainment was drowning in tasks: content coordination, sales follow-ups, calendar management, and endless administrative work.

U.S. executive assistants at $60K–$80K+ would compress margins. Freelancers couldn't provide the consistency and ownership needed for a founder-facing role.

The goal: find a permanent, full-time Executive Assistant who could handle content workflows, sales coordination, and administrative systems.

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The Strategy:

Zabota ran the Direct-Hire Sprint:

1. Role & Responsibility Mapping – We defined the EA function: calendar management, content workflow coordination, sales pipeline support, administrative task ownership, and founder-level communication standards.
   
   
2. Geo Targeting (LATAM – Colombia) – We sourced for strong English fluency, proven experience supporting executives or founders, and time-zone alignment for real-time collaboration with U.S.-based leadership.
   
   
3. Signal-Based Vetting – Beyond resumes: we tested for written clarity, proactive ownership mindset, CRM and project management tool proficiency, async communication skills, and executive presence through video assessments.
   
   
4. Direct Hire, Zero Markup – Valuetainment hired directly onto their payroll (no recurring agency fees), backed by our 90-day free replacement guarantee.

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The Hires:

Region: Colombia
Role: Executive Assistant
Time-to-Hire: Less than 3 weeks
Model: Full-time, direct hire; no ongoing percentage of wages

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Results:

Payroll Efficiency: $58,000/year saved vs. equivalent U.S. executive assistant hire, while maintaining executive-grade communication and operational support standards.

Founder Leverage: Senior business coach reclaimed time previously spent on administrative work. Hours reinvested into coaching clients, creating content, and scaling revenue-generating activities.

Operational Quality: Content workflows ran smoothly. Sales follow-ups stayed consistent.

System Installed: A repeatable direct-hire framework (targeted sourcing → structured vetting → shortlist → plug-in onboarding) now ready to scale additional support and operations roles as Valuetainment continues growing.

Why It Works

At Zabota, we place mid-market operators, not overpriced local hires.

By sourcing in Colombia and hiring direct, media companies and entrepreneurial ventures get senior, executive-ready assistants at sustainable compensation.