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Hiring a Klaviyo Tech can transform your email marketing agency's delivery capacity, or become your biggest hiring headache.
After helping 250+ agencies build remote teams across 20+ countries, we've seen both outcomes. The difference comes down to 3 things: role clarity, sourcing strategy, and your vetting process.
This guide breaks down exactly how to hire a Klaviyo Tech Expert who delivers results from day one, without the guesswork or Upwork’s unqualified freelancers.
A Klaviyo Tech is a specialized fulfillment role inside e-commerce email marketing agencies.
They handle the technical execution of email campaigns within the Klaviyo platform, freeing your strategists, copywriters, and designers to focus on high-value work.
Most successful agencies organize client work in pods:
The Klaviyo Tech sits at the execution layer. They take designs and copy from your team and turn them into live campaigns, flows, and segments inside Klaviyo.
For some agencies, this starts as a part-time position (20-30 hours/week).
Here's why:
unless you're running multiple client pods simultaneously, one Klaviyo Tech can handle technical implementation for 5-8 clients. As you scale to 10+ active clients, you'll want a full-time hire or a second part-time Tech to avoid bottlenecks.
The role should be highly productized. That means clear boundaries on what the Klaviyo Tech handles versus what stays with designers or strategists.
Keeping these boundaries clear prevents scope creep and protects margins.
Most agencies hire Klaviyo Techs who look great in interviews, then underdeliver once they start.
After analyzing hundreds of failed hires, we've identified 3 failure points that explain 90% of the problem. For a deeper dive, watch our full breakdown here.
Resumes lie. A candidate can call themselves a "Klaviyo Expert" without proving they've ever driven measurable results.
They hire based on job titles and years of experience instead of asking for quantifiable outcomes.
Fix it by asking:
There's a massive difference between someone who follows SOPs and someone who thinks strategically about lifecycle marketing.
Task-takers can execute:
Retention strategists can own outcomes:
Most agencies accidentally hire task-takers when they actually need strategists.
"How would you improve post-purchase retention for a skincare brand?"
A-players operate inside a test-and-learn framework.
Here's the difference:
"How do you know if a campaign worked?"
❌ Red flag answer: "I check open rates."
✅ Green flag answer: "I compare performance against client benchmarks and email type. For promotional sends, I'm tracking CTR, conversion rate, and revenue per recipient. For lifecycle flows, I'm looking at flow completion rate, time-to-convert, and revenue per flow entry. I also monitor deliverability metrics: spam rates, bounce rates, and list health."
Most agencies default to Upwork or Fiverr when they need a Klaviyo Tech. That's a mistake.
Here's why: freelancers on those platforms are juggling 5-10 clients at once. When you have an urgent request, you're waiting in line behind everyone else.
After placing 250+ hires, we've identified the best markets for cost-effective, dedicated Klaviyo Tech talent:
Use LinkedIn's search filters to headhunt directly.
Search strategy:
Candidates actively looking for stable work will respond quickly.
Want to see these questions in action? Watch our interview framework walkthrough.
Adam, Founder of Rehm Copy, hired a Klaviyo Tech from Zabota for his email marketing agency.
“Everyone on the team was extremely helpful in helping us find a really important role that we recently hired. I could not be happier with the actual person that we hired.
We ended up picking one that was perfect for us, and just fit our culture really well.”
Posting a job ad and hoping for the best? That's a 40-hour-per-week gamble.
Here's how Zabota handles it differently:
✔ Direct headhunting
✔ Role-specific vetting
✔ Shortlist in 14 days
✔ One-time flat fee
✔ 90-day guarantee
We've helped 250+ founders build remote teams across 20+ countries and saved them over $5.25 million in payroll costs.
Ready to hire a Klaviyo Tech who actually delivers? Book a consultation.
