SDR Hire from Brazil for Amazon Advertising & CRO Agency (Save $43k/Year)

Snapshot:

Business: Amazon Advertising & Conversion Rate Optimization Agency (PPC Room)

‍Role Hired: Sales Development Representative (SDR) — sourced from Brazil

‍Objective: Build outbound sales capacity to fill pipeline for an Amazon advertising agency

‍Outcome: Direct hire shortlisted in under 2 weeks; enabled PPC Room to scale outbound lead generation

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The Problem:

PPC Room had built proprietary software to analyze Amazon accounts fast. Growth required a consistent outbound engine.

U.S. SDRs at $60K–$80K base would compress margins. Freelancers couldn't deliver the consistency needed for a relationship-driven sales motion.

The goal: find a permanent, full-time SDR who could own outbound prospecting, qualify leads, and book meetings with Amazon sellers — without destroying unit economics.

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The Strategy:

Zabota ran the Direct-Hire Sprint:

1. Role & Pod Definition – We mapped the sales motion: 1x SDR to handle cold outreach, lead qualification, meeting booking, and pipeline development for Amazon brand owners.
   
   
2. Geo Targeting (LATAM) – We sourced for strong English, proven B2B sales experience, and operator-level communication skills with U.S. time-zone overlap.
   
   
3. Signal-Based Vetting – Beyond resumes: async clarity tests, ownership markers, sales scenario responses, and proof-of-work; only A-player finalists hit the founder's calendar.
   
   
4. Direct Hire, Zero Markup – PPC Room hired directly (no payroll middleman), backed by our 90-day free replacement guarantee.

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The Hires:

Region: Brazil
Role: Sales Development Representative
Time-to-Hire: Less than 4 weeks
Model: Full-time, direct hire; no ongoing % of wages.

Results:

Payroll Efficiency: $43,600/year saved vs. equivalent US SDR hire, while maintaining U.S.-grade communication and sales execution.

Founder Leverage: Founder steps out of cold outreach and lead qualification; time reinvested into client delivery, product development, and closing deals.

Quality & Speed: Consistent daily outbound activity, cleaner pipeline qualification, and faster meeting booking driven by dedicated ownership.

System Installed: A repeatable direct-hire track (targeted sourcing → structured vetting → shortlist → plug-in onboarding) now used to scale additional roles as PPC Room grows.

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Why It Works

At Zabota, we place mid-market operators, not VAs, not overpriced local hires.

By sourcing in Brazil and hiring direct, founders get senior, sales-ready SDRs at sustainable comp.