Meta Ads Agency Hired a Marketing Assistant in Under 2 Weeks

Snapshot:

Business: SellMoreOnline (Meta Ads Marketing Agency)

‍Role Hired: Marketing Assistant | Colombia (LATAM)

‍Objective: Add an ownership-minded operator to support Meta ads & funnel execution.

‍Outcome: Direct hire from Colombia at $2,000/month, fully embedded in the team, saving $36,000 annually in payroll.

‍

The Problem:

Evan’s team (SellMoreOnline) builds and launches ad funnels fast (7-14 days) and then scales for six months. Since speed is their brand’s promise; ops can’t be the bottleneck. Evan needed reliable marketing support to keep creatives and meta ads set up, moving without founder micromanagement.

Traditional paths (job boards, VA platforms, percentage-of-salary recruiters) either flood you with “okay” applicants or add permanent markups that erode ROAS.‍‍

‍
The Strategy:

We ran our Direct-Hire Sprint:

1. Role Definition – We outlined the key responsibilities to create a clear role scope.
   
2. Sourcing the Market – We focused on LATAM, with Colombia as the priority region. The combination of timezone alignment, strong English, and competitive compensation made it the ideal market to balance speed and quality.
   
3. Screening for Signals – Resumes weren’t enough. We vetted for clear communication, systems thinking, and proof-of-work.
4. ‍Direct Hire – Clear async communication, US-hour availability, Meta Ads experience, and proactive ownership mindset.

‍

The Hire:

Country: Colombia
Title: Marketing Assistant
Time-to-Hire: Under 2 weeks from kickoff to accepted offer

‍

Results:

Payroll Efficiency: $36,000+ saved annually compared to a US marketing hire, while maintaining strong English, timezone alignment, and role-specific expertise.

Founder Leverage: The assistant manages campaign optimization and Meta Ads setup → freeing the founder to focus on client acquisition and growth.

Quality & Speed: Faster creative-to-page cycles, fewer tracking errors, and smoother campaign launches with consistent delivery standards.

System Installed: A repeatable direct-hire process for marketing operators, with predictable timelines and a 90-day guarantee.

Why It Works:

Most agencies hire cheap help or overpay locally. Zabota finds the middle ground: skilled operators at mid-market rates, hired directly with no markups.

It’s a capability you can trust, backed by a 90-day guarantee, so founders can grow without bloating payroll.