Snapshot:
Business: Email & SMS Marketing Agency for DTC E-Commerce Brands
Roles Hired: Email Designer, Account Manager
Objective: Hire a senior client-facing strategist and a high-performing email designer to support growth without increasing founder workload.
Outcome: 2 direct hires placed. $60,000 saved annually while strengthening client strategy, onboarding, and creative execution.

The Problem:
Grow Pronto is a Canada-based email and SMS marketing agency operating in a hyper-competitive niche. The hard part of the build was the Account Manager / strategist role, which is one of the toughest to hire for in this space. The strong candidates already have good offers and stable careers, so they’re not sitting on job boards waiting to be found. The founder needed someone who could own client strategy and run onboarding calls, but pulling that caliber of person out of a competitive market is exactly the kind of search founders struggle to run on their own.
The Strategy:
We went after passive talent rather than active applicants, targeting both agencies and in-house brands where the right operators were already employed. From there, every candidate ran through comprehensive test tasks, so the founder wasn’t evaluating on resumes or interviews alone but on proof of work.
We split the two roles by geography to match the need: the Email Designer in LATAM for strong, cost-effective creative, and the Account Manager in Canada to stay aligned with the agency’s time zone and client base. That structure put the right person in each seat without compromising on either.
The Result:
Two hires that the founder had been struggling to make on his own, delivered with the search and vetting handled for him. The build saved roughly $60,000 versus hiring these roles in the U.S., and more importantly freed up his time: he now has an Account Manager who owns strategy and meets clients on onboarding calls, while he stays focused on what he does best, paid ads and acquisition.
Why It Works:
The best agency hires usually aren't actively looking for jobs.
Top account managers already have strong positions, solid compensation, and plenty of opportunities. Finding them requires targeted outreach, rigorous vetting, and proof-of-work validation.
By sourcing passive talent, using comprehensive test tasks, and matching each role to the right geography, Zabota helped Grow Pronto build a stronger team without compromising on quality.
The result is a scalable structure where client strategy, onboarding, and creative execution are owned by dedicated specialists, allowing the founder to focus on acquisition and growth.


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