1. How does Zabota help agencies scale without overloading founders?

We identify the operational bottlenecks preventing growth and hire people who can take ownership immediately. In this case, Account Manager was hired to handle client communication and account management, allowing the founders to focus on sales and expansion.

2. How do you find media buyers for regulated industries?

We source specifically from talent pools with experience in compliance-heavy sectors. Candidates are screened for proven success running campaigns in regulated industries, not just general advertising knowledge.

3. Why did Zabota source Account Manager from LATAM?

LATAM offers strong English-speaking talent with excellent overlap for North American business hours. For client-facing roles, time-zone alignment is critical for communication, responsiveness, and relationship management.

4. How do you evaluate candidates beyond their resumes?

We focus on practical experience, industry relevance, and role-specific requirements. For this project, candidates were vetted for client management capabilities, communication skills, and experience operating within regulated advertising environments.

5. Can Zabota build both fulfillment and growth teams at the same time?

Yes. We regularly hire across multiple functions simultaneously. In this case, we built both the client fulfillment side (Account Manager) and the growth side (Google Media Buyer), creating a stronger operational foundation for scaling the agency.

Marketing Agency Hiring Account Managers

Video Review

Snapshot:

Business: Peptide Marketing (Marketing Agency)

Roles Hired: Google Media Buyer, Account Manager

Objective: Build a client-facing operations team and hire a media buyer with experience running paid traffic in regulated industries.

Outcome: 2 direct hires placed. $75,000 saved annually while freeing the founders to focus on growth and client acquisition.

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The Problem:

Peptide Marketing was growing fast and signing new clients, but the founders were the bottleneck. They were still personally managing client accounts and communication, which meant every new client added more weight to their own plates instead of freeing them to go win the next one. To keep scaling, they needed someone they could fully trust to own client relationships and take that work off the founders entirely.

The second need was harder. Selling peptides means running paid traffic in a heavily regulated, restricted space, so a standard Google media buyer wouldnt cut it. They needed someone who had actually run ads inside regulated and compliance-sensitive industries and knew how to operate within those rules without getting accounts shut down.

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The Strategy:

For the Account Manager, we sourced from LATAM specifically for the time-zone overlap. Client communication doesnt always happen inside neat working hours; sometimes an AM has to hop on a call a little late or turn something around in real time. Being aligned to the clients time zone is non-negotiable for that role, so LATAM was the obvious play.

For the Google Media Buyer, we focused on Brazil. It has a deep pool of operators with affiliate and restricted-industry experience, which is exactly the background needed to run paid traffic in a compliance-heavy vertical like peptides. We screened specifically for proven experience advertising inside regulated spaces, not just general Google Ads competency.

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The Result:

Two hires, both ready to roll with minimal ramp. The Account Manager took client communication and account management off the founders; plates, and the Media Buyer brought regulated-industry experience that translated immediately. With fulfillment and day-to-day client management handled, the founders got their time back to focus on what actually grows the business: closing new clients and scaling.

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Why It Works:

By sourcing from LATAM and Brazil while vetting specifically for regulated-industry experience, Zabota delivered professionals who could contribute immediately instead of requiring months of training.

The result is a leaner operation where founders spend less time managing accounts and more time doing what drives growth: winning new clients and scaling the business.