1. How does Zabota hire media buyers for companies operating across multiple industries?

We prioritize candidates with broad experience across different markets and business models. This helps ensure they can adapt quickly and perform effectively without being limited to a single niche.

2. Why was agency experience important for this role?

Agency media buyers are often exposed to multiple industries, client types, and advertising strategies. That variety of experience makes them well-suited for managing campaigns across a portfolio of businesses.

3. Why source Meta media buyers from LATAM?

LATAM offers access to experienced performance marketers who understand North American advertising ecosystems while providing significant payroll savings compared to equivalent local hires.

4. How do you evaluate Meta media buyers during the hiring process?

We assess platform expertise, industry breadth, campaign management experience, strategic thinking, and their ability to adapt to different business models and customer acquisition challenges.

5. Can Zabota help founders step away from marketing execution?

Yes. Many founders remain involved in key operational functions long after the business has outgrown that structure. We help identify and hire experienced operators who can take ownership, allowing founders to focus on leadership and growth.

Meta Media Buyer Hire That Saved $38K/Year

Video Review

Snapshot:

Business: Holding Company Across Marketing & Finance

Roles Hired: Meta Media Buyer

Objective: Hire an experienced Meta media buyer capable of managing paid acquisition across multiple portfolio companies and industries.

Outcome: 1 direct hire placed. $38,000 saved annually while removing the founder from day-to-day media buying responsibilities.

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The Problem:

Bare Minimum Ventures is a holding company with interests across several industries, spanning both marketing and finance. They needed a single Meta media buyer capable of handling paid acquisition across multiple companies in the portfolio, not just one brand. That requires range: someone who can move between different industries and account types without needing to be retrained each time. Until then, media buying was something the founder had to stay personally involved in.

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The Strategy:

Because the role spanned multiple businesses, we prioritized breadth of experience. We looked across marketing agencies for buyers with a wide background across different industries, then narrowed to people with at least three years specifically as Meta media buyers. After targeted headhunting and interviews, we focused on candidates in LATAM who had the depth to adapt across the portfolio rather than specialists locked into a single vertical.

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The Result:

We placed a Meta media buyer in LATAM with 3+ years of experience, saving Bare Minimum Ventures $38,000 annually versus a comparable hire. Just as valuable, the founder no longer has to worry about Meta media buying across the portfolio and can step back from execution to focus on growth.

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Why It Works:

Managing paid acquisition across multiple businesses requires a different type of media buyer.

Specialists can be effective in one niche, but portfolio companies need operators who can adapt quickly, understand different customer journeys, and perform across multiple industries.

By targeting experienced agency-side Meta buyers with broad industry exposure, Zabota identified a candidate capable of supporting several businesses without requiring extensive retraining or oversight.

The result is a dedicated media buying resource that supports growth across the portfolio while freeing the founder from a critical operational responsibility.