Remote Team Management
5 min
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How to Measure Remote Team Performance Without Micromanaging

We’ve seen founders who think tracking equals knowing.

So they install screenshot software, they watch green dots on Slack, and they keep counting hours.

Then they’re surprised when their best people quit.

Today, we talk about micromanagement and how to help founders stop checking screens and start watching their business grow.

The Problem With Watching People Work

Fast facts:

  • 87% of remote workers say they're productive.
  • Only 12% of managers believe them.That’s the productivity gap.

Once you install a tracking software or start micromanaging any other way, your A-players immediately start checking job boards.

These are people who manage teams, run campaigns, or talk to clients. They don’t want to feel like a teenager on a curfew.

Most people would take a lower-paying job at a company that trusts them over a higher-paying one that watches their every move. The world's largest professional association for human resource management - (SHRM)’s research on remote monitoring backs this up: excessive tracking erodes trust and drives turnover.

Why time tracking repels a-players

Stop Measuring Time. Start Measuring Output.

Think about it this way.

If you run an ad agency, your client doesn't pay you for the time you spent on their campaign. They pay you for the results you get them: more sales, more leads, better performance.

Your team works the same way.

When you track hours, you're measuring the wrong thing. Someone can sit at their desk for 8 hours and produce nothing useful. Someone else can work 6 hours and retain an unhappy client, close an upsell, or catch a campaign that's bleeding ad spend… and the list goes on.

Here's How to Measure Output

Every full-time hire costs you roughly 160 hours per month.

Here's the simple math:

Take your employee’s monthly salary.

Divide it by 160. That's your hourly cost.

Example: An account manager earns $4,000/month. ($4,000 ÷ 160 = $25/hour)

Now ask one question: “What revenue did I actually get for those 160 hours?”

A solid account manager handles 5-8 client accounts. If each account pays you $4,000/month, that's $32,000 in managed monthly revenue.

This is the output you're buying with your $4,000.

If your account manager is only handling 3 accounts?

That's $12,000 in managed revenue.

Here's How to Measure Output
Good AM Underperforming AM
Monthly salary $4,000 $4,000
Hours per month 160 hrs 160 hrs
Cost per hour $25/hr $25/hr
Accounts managed 8 accounts 3 accounts
Revenue per account $4,000/mo $4,000/mo
Total managed revenue $32,000/mo $12,000/mo
Revenue generated per hour $200/hr $75/hr

*This example works for client-facing roles. For other positions, swap revenue for the key metric that actually matters in that role (leads generated, campaigns launched, etc.)

Your numbers will tell you everything.

The same thinking applies when you decide which roles need specialists vs. generalists.

Build Pods. Decentralize Accountability.

There are actually two general structures when you organize team workflows: Flat & Pod.

Flat teams mean everyone reports straight to you, and there’s no mid-layer in the process → you become the only decision-maker for everything.

Pods fix this.

A pod is a small team, usually consisting of one leader who does strategy or team management, one executor, one specialist.

Let’s take an example of an ecom email agency:
Account Manager talks to clients, manages expectations, spots upsell opportunities
Email Designer builds the campaigns, writes copy, creates the visuals
Klaviyo Tech sets up the flows, manages segmentation, fixes deliverability issues.

The pod owns a set of clients, they handle delivery and make decisions without you.

-
Ryo Agency built 4-person pods using LATAM hires. They scaled client capacity and saved $220K per year in payroll. (See the case study)

- SteetTalk built a 6-person full creative production pod across LATAM & UK. Saved $300K per year in payroll. (See the case study)

Neither founder needs screenshots, their daily job is measuring the pod's output.

What to Do When Output Drops

What to do when someone's numbers aren't hitting?

First, figure out why.

Ask: Do they have enough accounts to work on? Do they know what good looks like? Did you ever actually show them the standard?

If yes to all of that, run a performance improvement plan. Keep it simple:

  • State the exact problem
  • Set a clear standard ("Hit this KPI by this date")
  • Offer training & support
  • Give 2 weeks to show improvement
  • Be honest about what happens if they don't hit it

By the end, the answer is obvious: they hit the target or they didn't. Fair for everyone. Sometimes the moment a team member is put on a performance improvement plan, they will quit and this will solve your problem with underperformance.

Hire for Competence From the Start

At Zabota, we headhunt operators who are used to working without hand-holding. People who've been in agencies and fast-moving companies before.

We vet for ownership mindset.

Then we deliver 3 handpicked candidates in 14 days. No ongoing fees or monthly markups.

Book a free consultation, and let’s map the right role, salary range, and the right targets for your next hire.

Related Resources:
The Hidden Cost of Hiring Wrong People
Remote Hiring Best Practices for Founders
When to Move From Generalists to Specialists
Zabota Case Studies

Frequently Asked Questions

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